D defs.my
Entry 2 senses Webster, 1913

Allurement

· Al·lure·ment · IPA /əˈlʊɚmənt/
01 n. The act alluring; temptation; enticement.
  1. 1.
    The act alluring; temptation; enticement.
    “Though Adam by his wife's allurement fell.” Milton.
  2. 2.
    That which allures; any real or apparent good held forth, or operating, as a motive to action; as, the allurements of pleasure, or of honor.